Superior Flavors is proudly American owned, operated, maintained, and manufactured in the United States. Based in Charlotte, North Carolina, our company continues a long tradition of creating quality flavorings with care, consistency, and pride.

For customers across America, that matters. When you choose Superior Flavors, you are choosing products made close to home — not overseas — with the authenticity, dependability, and craftsmanship that American buyers have trusted for generations.

From our ingredients to our production standards, every bottle reflects our commitment to quality and the belief that great flavor should be made with integrity. Superior Flavors is proud to serve bakers, makers, and businesses across the country with flavorings rooted in American tradition.

In 1933, Violet Fox was known for serving unforgettable baked goods to her church congregation. Guests often praised the rich, distinctive flavors in her cakes, cookies, and desserts — but few knew the secret behind them.

Behind Violet’s kitchen creations was her husband, Jerry Fox, who spent countless hours crafting unique flavor blends just for her. Each week, Jerry created something new, and Violet’s guests eagerly waited to taste what would come next.

By 1935, the demand for Violet’s “secret” became too great to keep quiet, and Superior Flavors was born.

For generations, Superior Flavors has continued that same tradition: creating bold, memorable flavorings that help bakers and makers bring something special to every recipe. Take a look inside — and discover the flavors that keep guests coming back for more.

For generations, Superior Flavors has been more than an ingredient — it has been part of family tradition. From holiday cakes and Sunday desserts to treasured recipes passed from one kitchen to the next, our flavors have helped create the moments people remember.

Across customer stories and reviews, one theme appears again and again: Superior Flavors brings people back. Back to a grandmother’s kitchen. Back to a cake that was made every Christmas. Back to the recipe that became a family favorite. For many customers, one bottle is not just about baking — it is about preserving a memory.

That lasting connection is what makes Superior Flavors special. Since 1933, we have remained committed to creating dependable, memorable flavorings that families can trust year after year. Whether used by home bakers, small businesses, or longtime customers recreating recipes from the past, Superior Flavors continues to be part of the stories shared around tables across America.